Thursday 28 December 2017

Tame Impala - audiovisual example

From my recent research and new found love of audiovisual artists and pioneers such as Walter Ruttmann and Jordan Belson it got me thinking about contemporary examples especially in the music video department. Im sure there are tonnes of examples but one i immediately thought of was the videos to coincide with the band Tame Impala, a big favourite of mine and the work of music genius Kevin Parker who effectively is Tame Impala. Its Beatles but with even more influence of the psychedelia in my opinion. 



The first video which is one of my all time favourites is for the song 'feels like we only go backwards' and after a quick search i discovered that it was made by Becky and Joe who are most commonly known as the 'Don't hug me i'm scared' creators so i am amazed by that and who are also part of the Blink-ink collective i believe. 

In this i can see the influence of the early animation techniques that i have eluded to from Ruttmann or Belson and it is a wonderful example of the audio and visual becoming one in effect which is what i am very fascinated by as a result of my whole project. 



The second one is for 'Mind Mischief' and its the kind of simple yet incredibly effective type of aesthetic that i am after in my work. This isn't the official video as that was released in 2012 but this is either an incredible fan video or it was what they used before the proper one. Still amazing stuff though. 


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